Player 1Kuala LumpurOpen to remote

Ihsan Shahrir

Product ManagerAI & Data-Driven Products

I find the real problem first, then build the smallest thing that proves it. Lately that means AI products, shipped end to end: from PRD and prototype to production data and launch.

Users reached
2M+
Teams led
3
Yrs in product
4+

Hall of fame

Impact highlights

  1. 53%RAG question generatorof all assessment quizzes now come from the RAG generator
  2. +75%Learning-platform UX revampMAU growth to 35,000 in 4.5 months
  3. 45%AI OCR ingestionof active teachers use AI OCR ingestion
  4. 29%Agentic teacher assistantweekly active adoption of the agentic assistant in two months
  5. 12%AI-quota paywallfree-to-premium conversion from the AI-quota paywall
  6. RM1MNational grant bidnational grant secured (Program Anak Kita)

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Case studies

Two deep dives, each walking through the problem, the strategy, the key decisions I made, and the results. Tip: use the arrow keys to move between levels.

Bonus stages

More projects

More launches, shorter write-ups, sorted by industry.

  • B-1EdTech

    AI Grader: “Digital Red Pen”

    Multimodal · Human-in-the-loop

    MVP spec for grading handwritten Paper 1 scripts across 6 subjects and 6 official question shapes, with method/accuracy partial credit and every low-confidence mark routed to the teacher.

    • 93%AI Grader pilot agreement with human markers
    • 10h → 30mingrading time per class, scoped
  • B-2EdTech

    i-OCR: paper to quiz

    OCR · LaTeX · Verification UX

    Turns scanned and handwritten exam papers into digital question sets: maths to LaTeX, diagrams cropped and anchored, answer schemes generated, and a split-pane workspace to verify.

    • 45%of active teachers use AI OCR ingestion
  • B-3EdTech

    Agentic teacher assistant

    Agents · Tool orchestration

    One prompt chains curriculum mapping, lesson planning and web search. Confirmation gates and accuracy-over-quantity rules make the output safe to trust.

    • 29%weekly active adoption of the agentic assistant in two months
  • B-4EdTech

    AI generation suite rebuild

    Portfolio pruning · UX

    Deprecated overlapping tools and rebuilt around new generators with thread-style refinement, output history and one-click export into Quiz Builder.

    • 26%weekly recurring usage of the AI suite (target 20%)
    • 41%of AI-generated assessments export straight into Quiz Builder
  • B-5EdTechCODE

    Classroom badge + daily digest

    Shipped my own code

    Teachers had no signal that students had submitted work. I wrote the PRD and the Laravel code: unviewed-submission badges, a once-a-day digest email, opt-out, and event tracking.

    • 6/7acceptance criteria met in a 6-day build
  • B-6EdTechCODE

    Teacher onboarding tour

    Activation · Shipped my own code

    Signups completed “onboarding” but never created a class. I built an action-gated, skippable guided tour: create a class, invite students, assign a first quiz.

    • ~9 in 10new teachers never created a class before the onboarding tour
  • B-7EdTech

    Quiz Builder 3.0

    PRD + working prototype

    Co-owned the revamp spec: build exam papers from a 1M+ question bank, upload and convert old papers, or start from ready-made sets. Prototyped end to end before handoff.

    • 1M+curriculum-tagged questions in the grounding bank
  • B-8FinTechLIVE

    AfterPayday

    Side project · React 19 PWA

    A local-first finance app that answers one question: how much is safe to spend today? It models installment debt, resolves offline edit conflicts explicitly, and reads receipts on-device.

Character select

About me

Product Manager. Specialty: finding the real problem, then shipping the smallest thing that proves it. I write the spec, prototype it, check the production data myself, and sometimes ship the code.

More about me ▶
AI ProductRAG, agents, LLM evals, OCR, guardrails
DiscoveryTeacher interviews, usability tests, funnel data
Spec WritingPRDs engineers can build from on day one
Data & SQLSQL, Metabase, Clarity, cohort analysis
Hands-on BuildLaravel commits, prototypes, side projects

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